The purpose of “The Food Stretcher Plus” is to become a marketing catalyst to drive incremental sales between manufacturers of Consumer Packaged Goods (“CPGs”) to targeted customers in certain underserved markets. The Food Stretcher Plus program is designed to make the money allotted to purchase food of those (underserved) who are receiving government assistance and those grocery shoppers who are low to moderate income LTMI (who are not on government assistance), to enhance or stretch the purchasing power of those dollars via the use of electronic coupons - hence the name “Food Stretcher Plus™”.
CPG manufacturers’ traditional methods of using coupon promotions to enhance sales have historically worked well except in the underserved markets. The Food Stretcher Plus program will be a catalyst to change this. These underserved markets include the vast majority of urban areas, in addition to rural and inner-ring suburban communities where low income consumers predominately reside. These markets include African-Americans, Hispanics and, to a lesser degree, Caucasians in certain urban and rural communities. The African-American and Hispanic markets are increasing at rates which grossly exceed the mainstream (non-minority) markets. These growth rates, and corresponding buying power, make this a very compelling business opportunity.
The Food Stretcher Plus program will assist CPG manufacturers to increase their market share among this growing consumer base, and it will deploy electronic coupon promotions to enhance sales and services in these markets through their unique distribution methods that include but not limited to a cellular phone mobile app and the Food Stretcher Plus proprietary software that integrates with the retailer’s point of sale (POS) system.